Everything You Need to Succeed
Track leads, request payouts, and grow your downline—all from one platform designed for affiliates and partners.
Lead Tracking & Status Updates
Monitor every lead you refer from application to funding. Real-time status updates so you always know where your referrals stand.
Performance Analytics & Payouts
Track your performance with detailed analytics and trends. Request payouts when you’re ready—simple, transparent, and on your schedule.
Downline & Recurring Revenue
Build a network of partners who sign up through your link. Earn passive income when their leads fund—recurring revenue that grows with your downline.
Build Your Downline, Earn Recurring Passive Revenue
When you refer other partners, they join your downline. You earn revenue not only on your direct leads, but also on funded leads from every partner in your downline—passive income that grows as your network grows.
The more quality partners in your downline, the more you can earn from their funded leads. It’s a win-win: they get a powerful referral program, and you build a sustainable income stream.
Who Makes a Great Partner?
Quality partners who tend to refer funded leads include professionals who work closely with small businesses seeking capital.
MCA Brokers
Brokers already helping businesses access capital can expand their offerings and earn while referring clients to StartCap’s funding options.
Business Formation & Registered Agents
Companies that help entrepreneurs form LLCs, corporations, and register businesses are ideally positioned to refer new owners seeking startup capital.
Accountants & Finance Professionals
CPAs, bookkeepers, and financial advisors who advise small businesses can refer clients and build a downline of fellow professionals.
Marketing & Advertising Agencies
Agencies serving small businesses often hear about funding needs. Add StartCap to your referral network and earn when clients you connect get funded.
Business Coaches & Consultants
Coaches and consultants guiding entrepreneurs through launch and growth are trusted advisors—ideal for referring clients who need capital to execute their plans.
Attorneys & Legal Services
Law firms handling business formation, contracts, and commercial matters work with clients at key moments—often when funding is part of the next step.
Real Estate Professionals
Commercial and residential agents working with business owners and investors can refer clients seeking capital for acquisitions, renovations, or expansion.
Franchise Consultants
Consultants helping buyers evaluate and purchase franchises know that funding is essential. Refer franchise-ready clients and earn when they secure capital.
Insurance Agents & Brokers
Insurance professionals advising business owners on coverage often learn about other financial needs. Expand your role by referring clients for funding.
Partner Program FAQ's
You earn revenue when leads you refer (or that partners in your downline refer) get funded. Each funded lead generates revenue based on your agreement. Refer more leads and build your downline to maximize your earnings.
When you refer other partners to the program, they join your downline. You earn recurring passive revenue on funded leads from every partner in your downline. The more partners you recruit and the more active they are, the more you earn—passive income that compounds as your network grows.
We pay weekly for the previous week's funded deals. Payments are made via ACH to your designated bank account. You’ll need to complete W-9 and ACH setup in your account settings to receive payments.
Anyone can apply to become a partner. We welcome MCA brokers, business formation companies, registered agents, accountants, financial advisors, marketing agencies, and anyone who works with small businesses or entrepreneurs seeking funding. There’s no cost to register.
Once registered, you receive a unique referral link for traffic (leads applying for funding) and a separate partner sign-up link for your downline. Share these links on your website, emails, or social media. When someone clicks and applies—or signs up as a partner—they’re tracked to your account. You can monitor traffic and conversions in your partner dashboard.
Yes. There’s no cost to register as a partner. You pay nothing to join, and you only earn when your referrals get funded. There are no monthly fees, setup fees, or hidden costs.
We only accept referral leads for the following funding types (for now): personal term loans, personal credit stacking, personal lines of credit, business term loans, business credit stacking, and business lines of credit. When someone you refer applies for one of these products and gets funded, you earn revenue.
Your partner dashboard gives you real-time visibility into traffic, lead status, and revenue. You can see which leads have applied, which are in progress, and which have funded. Analytics and trends help you understand your performance over time. Downline reporting shows activity and revenue from partners in your network.
Yes. Partners have access to API integration and webhooks, so you can connect StartCap to your own systems. Use our API to pre-fill applications, sync lead data, or build custom workflows. Webhooks notify you when lead status changes so your CRM or internal tools stay up to date automatically.
Yes. StartCap works with applicants nationwide. Your referral link works regardless of where the applicant is located—whether they’re in your local area or across the country. There are no geographic restrictions on who you can refer.
Revenue is paid only on funded leads. If an applicant doesn’t qualify or doesn’t complete funding, no revenue is earned for that lead. There’s no penalty—you can keep referring, and you’ll earn when applicants do fund. Quality referrals improve approval odds, so focusing on applicants who genuinely need capital and meet typical criteria helps everyone.
We pay weekly for the previous week’s referrals that have funded. Once a payout is processed, ACH transfers typically arrive within a few business days. Check your partner dashboard for current balance, payout history, and specific timing for your account.
Yes. In many ways, StartCap’s partner program works similarly to an ISO-style model, especially for partners familiar with MCA or business funding referrals. You can refer or submit deals, track progress in your dashboard, and earn revenue on funded files. The difference is that StartCap supports multiple funding products and gives partners flexibility in how submitted leads are handled.
These settings control who manages the relationship after a lead is submitted through the portal or API. With StartCap fully manages onboarding and funding, our team handles client communication, follow-up, document collection, and the process through funding. With Partner handles onboarding; StartCap handles funding, you stay in control of the client relationship, communicate offers and gather what’s needed, then bring the file to StartCap when the client is ready to move forward.
Choose this option if you want a more hands-off process after submitting a lead. StartCap handles outreach, follow-up, and document collection while keeping you updated through the partner portal. It’s a good fit if you want to refer opportunities without managing the day-to-day onboarding process yourself.
Yes. Both options are designed to support partner-submitted business. The difference is not whether you participate in revenue, but who manages the lead after submission and how involved you want to be in the onboarding process.
No. You do not need prior funding, lending, or MCA experience to become a StartCap partner. Some partners are already active in financial services, while others simply work with business owners who need capital. If you can introduce qualified opportunities, you can participate in the program.
Yes. The platform is built to make partner referrals straightforward, whether you are experienced or just getting started. If you use the StartCap-managed option, our team handles the client follow-up and funding process for you. If you prefer to stay closer to the deal, the portal still gives you visibility into statuses, submissions, and outcomes.
You can start referring as soon as your partner account is set up and you have access to your links or submission tools. Registration is quick, and once approved you can begin sending traffic, leads, or partner-referred opportunities right away.